Client: Science North (opened June 2008)   

NEXT produced the complete story treatment and script for a new multimedia, immersive theater on mineral processing. In an organization with a long history of innovative theaters, Rocks to Riches pushes the envelope once more, taking visitors behind the scenes of Sudbury’s massive processing facilities that extract from the rock much of the world’s supply of nickel and copper. The theater is scheduled to open in June, 2008.

Here is the Science North/Dynamic Earth commercial for the Rocks to Riches theatre, as posted on YouTube.